Profit Margin Calculator — Margin, Markup & Selling Price
Calculate profit margin, markup, and selling price from any two numbers — including reverse pricing from a target margin and optional tax or VAT handling. Free, no signup, all client-side.
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Free Markup Calculator — Markup to Margin & Selling Price
Price with confidence: start from cost and markup to get a selling price, or convert markup to margin and back with the exact formulas. No signup, nothing leaves your browser.
No uploads. Everything runs locally in your browser.
A markup calculator starts from what you paid and adds your profit to reach a price; a margin calculator works backwards from the price you charge. This tool does both: enter a cost and markup for a selling price, gross profit, and equivalent margin — or use the two-way converter to translate between markup and margin with the exact formulas. Confusing the two is one of the most expensive pricing mistakes around: a 50% markup is only a 33.33% margin. Everything runs in your browser; nothing is uploaded.
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What do you want to calculate?
Turn a unit cost and a markup percentage into the price you should charge.
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Cost & markup
Selling price = cost × (1 + markup ÷ 100). Enter a target margin instead to solve from the margin you want. Quick presets:
The Markup and Margin Formulas
- Markup % = (Selling price − Cost) ÷ Cost × 100
- Margin % = (Selling price − Cost) ÷ Selling price × 100
- Margin % = Markup ÷ (100 + Markup) × 100
- Markup % = Margin ÷ (100 − Margin) × 100
Worked example: cost $80, price $120 → $40 profit → 50% markup but only 33.33% margin.
Your selling price
Selling price
$120.00
Margin
33.33%
Cost$80.00
Markup (your input)50%
Gross profit$40.00
Profit margin33.33%
A 50% markup means the profit is 50% of the cost — equal to a 33.33% margin on the $120.00 price.
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Markup vs. Margin: What's the Difference?
Both numbers express the same profit, but against different bases. Markup is profit ÷ cost, so it answers “how much did I add to what I paid?” Marginis profit ÷ price, so it answers “how much of each sales dollar do I keep?” Because the price is always larger than the cost, the margin percentage is always smaller than the markup percentage for the same sale. That is why a 50% markup equals a 33.33% margin — and why quoting the wrong number can quietly erase your profit.
Quick Worked Examples
- Cost $45, markup 100% → price $90.00, margin 50%.
- 33.3% markup → 24.98% margin.
- 40% margin → 66.67% markup.
Calculations are estimates for pricing decisions and run entirely in your browser. They do not include marketplace fees, shipping, or payment processing — check those separately before you set a final price.
How to use Markup Calculator — Markup to Margin & Selling Price
- Choose cost + markup to price an item, or the markup ↔ margin converter to translate between the two percentages.
- Enter your cost and markup percentage — or type in either converter field and the other updates instantly.
- Read the selling price, gross profit, margin %, and conversion formulas, then copy, share, download a CSV, or print.
Key features of Markup Calculator — Markup to Margin & Selling Price
- Cost + markup → selling price, gross profit, and the equivalent margin % in one step
- Two-way markup ↔ margin converter — type a markup or a margin and the other side updates instantly
- The exact formulas shown on the page: markup = (price − cost) ÷ cost × 100; margin = (price − cost) ÷ price × 100
- Reference table of common markups (10% through 100%) with their equivalent margins, computed with the same conversion formula
- Dash placeholder when a margin of 100% or more has no finite markup — no Infinity on screen
- Copy summary, shareable link that restores your inputs, CSV download, and print-friendly output
- Industry markup guidance for grocery, restaurants, and software so you can sanity-check your numbers
Markup Calculator — Markup to Margin & Selling Price — key benefits
- Completely free with no signup or registration required.
- Runs entirely in your browser — your data is never uploaded.
- Works on desktop, tablet, and mobile devices.
- Instant results with no waiting or processing queues.
- Part of the ToolCircuit suite of free online ecommerce tools tools.
Who Uses This Markup Calculator
🛒 Marketplace & Ecommerce Sellers
Turn a supplier cost into a listing price with a known markup, then check the margin it produces before fees eat into it.
🍽️ Restaurants & Food Businesses
Food cost is commonly marked up 200–300% to cover labor, rent, and waste — this cost-plus pricing calculator keeps that rule consistent across the menu.
🏪 Retail & Wholesale Buyers
Compare suppliers at a glance: enter each landed cost with your standard markup and see the shelf price and margin side by side.
🧰 Freelancers & Agencies
Use the converter to translate a client's expected margin into the markup your rate card should quote — the two numbers are never the same.
Markup vs. Margin: Conversion Table
Markup and margin are not the same number, even for the same profit. The table shows the equivalent margin for common markup percentages, calculated with the same conversion formula the converter uses above.
| Markup | Equivalent margin | Example on a $100 cost |
|---|---|---|
| 10% | 9.09% | Price $110.00 → $10.00 profit ÷ $110.00 price = 9.09% |
| 20% | 16.67% | Price $120.00 → $20.00 profit ÷ $120.00 price = 16.67% |
| 25% | 20% | Price $125.00 → $25.00 profit ÷ $125.00 price = 20% |
| 33.3% | 24.98% | Price $133.30 → $33.30 profit ÷ $133.30 price = 24.98% |
| 50% | 33.33% | Price $150.00 → $50.00 profit ÷ $150.00 price = 33.33% |
| 75% | 42.86% | Price $175.00 → $75.00 profit ÷ $175.00 price = 42.86% |
| 100% | 50% | Price $200.00 → $100.00 profit ÷ $200.00 price = 50% |
The classic example: on an $80 cost, a 50% markup gives a $120 price and a 33.33% margin — same $40 profit, different base.
Typical Markup Ranges by Industry
| Industry | Typical markup | Why the range is what it is |
|---|---|---|
| Grocery & staples | 5–25% | Very high volume, so each item carries a thin markup. |
| Restaurants (food cost) | 200–300% | The markup on ingredient cost has to cover labor, rent, and waste. |
| Software & digital products | 100%+ | Delivery costs are near zero, so markups are quoted much higher. |
Typical ranges only — they vary by product, channel, and season. A markup that seems high can still produce a thin net margin once fees and overhead are paid.
Other Seller Tools
FAQ
How do I calculate markup?
Markup % = (selling price − cost) ÷ cost × 100. If an item costs $80 and you sell it for $120, the markup is ($120 − $80) ÷ $80 × 100 = 50%. Markup measures profit against the cost you paid, not against the price the customer pays.
What is a good markup percentage?
It depends on the business and how much overhead the markup has to cover. Grocery items often carry 5–25% markups, restaurant food is frequently priced at 200–300% of ingredient cost, and software or digital products commonly run 100% or more. Treat these as typical guides, not guarantees — what matters is that the markup covers your full costs and still sells.
Is a 50% markup the same as a 50% margin?
No — that is the most common pricing mix-up. A 50% markup on an $80 cost gives a $120 selling price and only a 33.33% margin. To hit a 50% margin at that cost you would need a $160 price, which is a 100% markup. The same $40 of profit looks smaller as a margin because margin is measured against the larger number, the selling price.
How do I convert markup to margin?
Use margin = markup ÷ (100 + markup) × 100. A 50% markup converts to 50 ÷ 150 × 100 = 33.33% margin. To go the other way, markup = margin ÷ (100 − margin) × 100 — and a margin of 100% or more has no finite markup, because the cost would have to be zero or less.
What is cost-plus pricing?
Cost-plus pricing sets the selling price as unit cost plus a fixed markup: price = cost × (1 + markup ÷ 100). It is simple, and every sale covers the unit cost plus the intended profit — but it ignores what customers are willing to pay and what competitors charge. It works best when your costs are stable and the market range for your product is already clear.